Data is crucial to creating a viable business, but that’s a problem from any company working in video games. That’s because it’s extremely difficult to get reliable, accurate data about this specific market. To address that issue, game-consultation and talent agency Digital Development Management has acquired the industry-intelligence firm Digi-Capital’s game-data platform.
DDM did not provide disclose the terms of the acquisition. It did, however, explain what it hopes to accomplish with the insight that Digi-Capital created. DDM is launching the Games Investment Review platform. This service enables investors to get real-time reports on the value of various companies in the video games business.
“Combining this investment information platform with our worldwide team of business experts and our extended family of consulting executives provides DDM with an unparalleled ability to put knowledge and data to work for our clients.”
Joe Minton, DDM president.
Investment in gaming has recently come to mean that Chinese megaconglomerate has acquired another studio. But with DDM’s data, more investors may begin to feel confident enough to put some capital into this space. Other companies have also realized the value of games-related intelligence, which is why Nielsen acquired SuperData in 2018.
Digi-Capital Managing Director Tim Merel said, “We have more than a decade of experience in transforming our gaming industry data into powerful tools.” “As our company has focused on other markets over the past 5 years, we have been Looking for the right manager to help them find a company that does business in the game. After a long time meeting Joe and the team, we are very happy that DDM has taken things to the next level. ”
Peggy Twardowski, DDM’s director of business information, will oversee the development of the gaming investment review platform.
Digi-Capital still operates independently and works in VR and AR spaces.
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