Leading esports platform and lifestyle brand 100 Thieves announced it had secured $60 million in Series C funding led by Green Bay Ventures. The organization’s value has now risen to $460 million after this latest round of funding.
“Our performance in 2021 exceeded all of my expectations. We have delivered on our core promise of elevating gaming culture while building a strong business and brand for the long term. 100 Thieves now has the capital to launch and acquire new companies that I know our community will love,” said 100 Thieves founder and CEO Matthew Haag.
The funding round also saw participation from Breyer Capital, Aglae Ventures, Willoughby Capital, Tao Capital, and Artist Capital Management.
100 Thieves said it would use the funds to accelerate its expansion and strengthen its esports, entertainment, and apparel businesses, establish new enterprises, and make acquisitions.
Anthony Schiller, managing director at Green Bay Ventures, commented: “100 Thieves has proven time and again over the past four years that it’s unlike any other company in gaming, sports, or entertainment. Their ambitious vision and ability to execute gave us the conviction that 100 Thieves is going to be the most important company in gaming culture over the next decade.”
100 Thieves was founded in 2017 and currently has a community of over 100 million followers that support its championship esports teams, wear its distinctive apparel, and follow its content creators and streamers.
The company recently acquired Higround, a technology hardware firm specializing in gaming-centric keyboards and peripherals. It also marks the company’s first-ever acquisition.
100 Thieves’ latest fundraising event follows a Series B funding round where it raised $35 million in 2019.
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