Double Loop Games has raised $2.5 million in seed funding to make mobile games for everyone. The company’s founders are game veterans Emily Greer and Shelby Moledina, who have together worked on many titles.
That funding was supported by 1Up Ventures and led by London Venture Partners (LVP), the latter of which has been involved in numerous games investments in recent years. Additionally, LVP partner David Gardner has joined the Double Loop board.
The mobile game market continues to expand, with 2.5 billion people downloading and playing games worldwide, yet an estimated 70% do not identify as gamers despite playing daily. Double Loop will design games to tap the mass market of smartphone owners.
“The first wave of generalist mobile games teams is over as the market has consolidated and increasingly become saturated – this has led to a higher benchmark for founders in terms of execution and knowledge,” said LVP general partner David Gardner in a statement. “In Emily and Shelby, we found these deeper strategic insights coupled with the ability and drive to execute on them, making it an easy decision for us to back them. We love Double Loop’s mission: addressing the deep disconnect between the design of casual mobile games and the users themselves.”
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