Mobile developer Huuuge Games has purchased Dutch advertising company Playable Platform for an undisclosed amount.
Based in Amsterdam, the Dutch startup specializes in interactive adverts and has created AI-driven playable ad technology that can be used in mobile titles.
Huuuge Games is an international game developer and publisher focused on the mobile gaming market. After the acquisition, the company now has 11 offices globally with more than 600 people around the world.
This acquisition marks another step forward in our Build-and-Buy strategy and our increasing focus on inorganic growth opportunities. We are also excited to establish Huuuge’s presence in the Netherlands as we expand our European office footprint.
chief exec Anton Gauffin
The studio states the Playable detail will “dramatically improve” its marketing efforts by bringing more “inorganic growth opportunities” to the table.
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