IGN has announced it will hold a digital Summer of Gaming event in early June, aiming to fill the programming gap left by E3’s cancellation due to COVID-19.
IGN will be collaborating with a number of partners for the Summer of Gaming, including 2K, Square Enix, SEGA, Bandai Namco, Amazon, Google Stadia, Twitter, Devolver Digital, THQ Nordic, and more. Expect more details in the coming weeks. The event will include live broadcasts and on-demand programming featuring IGN’s editorial coverage of the work of game developers from around the world.
With E3 2020 cancelled, IGN has a suite of programming planned to kick off in early June. It includes publisher presentations with IGN pre- and post-discussions, remote developer interviews, hands-on demos and preview impressions, gameplay, and news segments recapping the biggest announcements.
Audiences at home around the world can participate as well, sending in reaction videos, voting on favorite announcements, and more.
IGN’s global coverage spans 112 countries and 25 languages and aims to ensure that fans can enjoy this incredible digital experience regardless of what device or platform they use. IGN’s live programming can be accessed on any one of IGN’s more than 20 platforms, including desktop, mobile, OTT, Twitter, Facebook, Instagram, Mixer, Twitch, Snapchat Discover, TikTok, and more.
“With the next generation of console gaming kicking off later this year and gamers eager to learn more about what games they’ll be playing on their new hardware, our online event will be a key moment for publishers and developers to connect with the audience worldwide,” Peer Schneider, Chief Content and Product Officer at IGN, said in a statement alongside the announcement.
“More and more people are turning towards video games for entertainment and escapism. Last week we saw new records for traffic across all of our platforms — we’re excited to bring this Global, Digital Event to our audiences and partners- as this will be an event not to be missed,” Yael Prough, EVP and General Manager at IGN, said in a statement as well.
Following the cancellation of E3 announced last month, the ESA indicated it was exploring options for some kind of online experience to showcase industry announcements in June.
However, no further plans from the ESA have been announced at this time.
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