With this acquisition, Keywords becomes the owner of seven marketing studios with more than 180 people employed globally.
Dublin-headquartered Keywords Studios – a global services provider to the video games industry, has acquired games marketing company G-Net Media for a total consideration of up to $32 million. Keywords Studios has made several acquisitions earlier this year, including Heavy Iron Studios, creative agency Maverick Media and developer Coconut Lizard.
This not only leads to an exciting future for all our employees as part of a rapidly growing and increasingly influential global company, but it also enables gnet to service our clients in a much more comprehensive way than ever before.
David Getson, G-Net cofounder
Based in Los Angeles, G-Net was founded in 2001 and currently boasts 85 staff. The marketing agency works with clients such as Activision, Bethesda, Bungie, and Microsoft, it has created marketing campaigns for TV shows such as Narcos and Daredevil and games such as Call of Duty, Fallout and World of Warcraft: Battle for Azeroth.
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