On November 9 Bilibili announced that it has reached an agreement with Sony Corporation of America that will see Sony invest around $400 million into the Chinese online video and mobile gaming platform.
The deal is expected to close tomorrow, and will give Sony a nearly 5% stake in Bilibili. The two companies will also explore potential partnerships “within the area of entertainment business in the Chinese market, including anime and mobile games.”
“The strategic investment and business cooperation further align our goals to bring best-in-class content offerings and services to our users, as we increase our domestic stronghold in animation and mobile games,” said Bilibili CEO Rui Chen. “We look forward to joining efforts on a broader scale to fulfill the tremendous and growing entertainment needs in China.”
Don’t forget to share this post
