The competitive video gaming company, Super League Gaming, has announced it will be acquiring live streaming platform Mobcrush.
The Santa Monica, California-based company is a pioneer in competitive video gaming and esports entertainment for all ages. Mobcrush is a live streaming technology platform with hundreds and thousands of gaming influencers distributing almost two million hours of original content annually.
Mobcrush has more than 4.5 billion subscribers and fans. Mobcrush then streams the content and distributes it to YouTube, Twitch, Facebook, Instagram, and other popular live streaming and social media channels. Furthermore, the company also happens to own Mineville, one of Minecraft‘s exclusive server partners.
“Super League and Mobcrush share a mission to empower passionate gamers and streamers through proprietary tools to create gameplay and streaming entertainment content that inspires connectivity and engagement for the greater good of gaming,” said Ann Hand, Chief Executive Officer of Super League.
“With this acquisition, we are building a formidable, highly scalable gaming-centric media and advertising platform that reaches one of the largest addressable audiences of gamers in the U.S. The revenue opportunities available through our combined advertiser solutions, as well as growth in direct gamer and content monetization, are tremendous,” Hand commented.
Mobcrush CEO Mike Wann released a statement acclaiming Super League Gaming’s achievements in the esports entertainment scene, saying, ‘is it one of the industry’s strongest brands. He also said the merger would help both companies to target media for young players.
“Super League is one of the strongest brands in the esports entertainment ecosystem and achieved impressive digital audience and content growth during COVID. Together, we offer brands and advertisers a huge opportunity to create meaningful connections with the most sought-after audience in today’s media landscape – the engaged young gamer,” Wann said.
With this acquisition, Super League Gaming said its operations had been upscaled to 85 million monthly viewers in the US. This resulted in over 7.7 billion annual video views in the US spread across various live streaming platforms.
The deal is expected to be completed at Super League Gaming’s second fiscal quarter of this year. According to the transaction, Mobcrush shareholders for every Mobcrush share they own will receive 0.528 shares of Super League Gaming shares.
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