This move comes as part of a series of new office openings and investments that sees Voodoo expand its reach like in the UK with the acquisition of Gumbug, and with a partnership of Ukrainian h8games.
Voodoo was founded in 2013 and publishes, as well as develops mobile games (iOS and Android). The company creates games internally, and in collaboration with hundreds of studios worldwide. Voodoo has launched more than 100 mobile games, reached over a billion users worldwide, with in excess of 300 million monthly active users and 3.7 billion total downloads. The company is headquartered in Paris, France with offices in Montpelier, Berlin, Amsterdam, Barcelona, London, Kharkiv, Montreal, Istanbul, Tokyo and Singapore.
Voodoo now announces investment in Fabrika Games, a mobile games studio located in Istanbul, Turkey. Fabrika will augment Voodoo’s ability to produce chart-topping hyper-casual mobile titles, combining Fabrika’s experience in developing high-quality games with Voodoo’s publishing expertise and industry-leading services and tools.
We are excited to extend our relationship with Voodoo, using their extensive experience and our expertise in mobile development to craft genre defining titles. We are thrilled to have Voodoo’s support to continue to set trends, test different approaches and develop new concepts. We are eager to support Voodoo in their entry into the ever changing world of the Turkish gaming market, and to offer tremendous opportunities to the wealth of talent found here.
Berat Oguz, Co-Founder and CEO of Fabrika
Fabrika was founded in 2019, and has grown to 11 team members, releasing hit titles, such as Draw Car in 2019, which has gained over 50 million downloads. Fabrika seeks to reinvent the hyper-casual design model by working with fresh and unexpected concepts, and aims to continue its reputation as a key trendsetter in Turkey’s game development market.
Fabrika and Voodoo’s agreement to proceed with this investment shows the latter’s continued drive to reach global talent and to build a worldwide network of supported studios and developers delivering chart-topping titles on mobile. Voodoo and Fabrika will work together to deliver exciting new titles and provide great opportunities for top game developers in Turkey. Voodoo will continue to support the business by optimizing the output of Fabrika to deliver platform defining experiences.
We are proud Fabrika chose Voodoo. Fabrika has been very successful and creative with their hit Draw Car. They have a hunger to expand and innovate, which is fully in line with our culture. We will help Fabrika to develop their team and gather Turkish talent seeking to create successful Hyper-Casual games with Voodoo.
Alexandre Yazdi, Voodoo CEO
Voodoo’s expansion in Turkey is reflective of the rapid gaming industry growth in this market, with sector representatives expecting the Turkish gaming market to exceed $1 billion (TL 6.8 billion) by the end of 2020 and European mobile games revenue expected to reach $12.9 billion in 2022. Voodoo proudly employs a high-speed and agile approach to publishing; from studio coaching to marketing and monetization. Fabrika will be key to supporting the development of Voodoo’s next wave of hit titles, with a focus on Hyper-Casual but also with new genres and trends.
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